Rosenbauer is the world’s largest manufacturer of fire equipment with eleven manufacturing locations worldwide. Rosenbauer America is a partnership between North American and European families. Our client, Rosenbauer America, came to us with a challenge. They needed to update all of their existing collateral pieces to match the style of a corporate design template. However, there were challenges. The new materials needed to have a look and feel that would appeal to North American customers, yet still match the look and feel of the corporate design. And no two pieces were the same, so this was still a custom design project.
The PennWell Marketing Solutions Effect
Our team of designers, project managers, copywriters and copyeditors dug into the project, which consisted of 25 total pieces consisting of trifold brochures, multi-page booklets and one-page sales sheets. We worked closely with the client in selecting background imagery that would work well for the apparatus featured in each piece, taking into account the scale of the vehicles. Each piece featured lots of content, so we had to carefully design the pieces so that they presented the content in a way that was visually appealing. Our copy editors also reviewed each piece to ensure accuracy of the text changes that were made. When the project was completed, we successfully completed the entire materials refresh for the client in approximately 6 months.