Demers Ambulance first came to us because they wanted help communicating with firefighters at FDIC, the industry’s largest trade show. In the time we’ve worked with Demers, our counsel has gone beyond tradeshow strategy to brand strategy development, public relations, media planning, social media strategy, content development, dealer communication and more.
The PennWell Marketing Solutions Effect
PennWell Marketing Solutions has been the agency of record for Demers for several years, handling strategy, branding, content development and creative design for the brand. Demers business growth has continued to accelerate throughout our engagement. To continue the brand’s momentum, we recently conducted a major rebranding exercise for Demers. This effort kicked off with an extensive research phase looking at Demers position in the market. When the research phase was concluded we formulated an action plan and began focusing on the tactical recommendations of the plan. New branding guidelines, messaging, collateral, advertisements, a corporate video and completely revamped website were among the tactics our team created for Demers. Dealer and customer feedback on the new branding materials and messages was extremely positive. And following the launch of Demers new website, the Demers team reported receiving more leads in just three days than the previous six-months.