Lauren began her career as an account executive with Fox News. In that role, she created detailed plans aimed at meeting and exceeding advertiser goals. In 2012, she joined the Exhibitor Services group at PennWell Corp., where she remained for the next five years, eventually becoming Senior Exhibitor Services Manager. This, by the way is akin to being promoted to head piñata.
During that period, Lauren was a main point of contact for exhibitors at PennWell’s world-renowned conferences. Her responsibilities included maintaining close relationships with vendors, managing exhibitor manuals, reporting financials on a weekly basis, reviewing & approving booth designs, sending out monthly newsletters and managing an exhibitor listings team. She also shouldered broad on-site responsibilities for exhibitors and vendors at each event, that established her as a main contact for any issues that might arise during the event. It should be noted that issues arising at events are as sure as the sun arising in the morning.
Lauren now serves as a Sales Development Manager for PennWell’s Marketing Solutions group. In that role, she works with clients to help them identify, develop and create marketing strategies that will help propel their businesses forward while learning to position themselves as being unique.
Away from work, Lauren has varied interests that include everything from fitness and cooking to volunteer work and carpentry. She earned a Bachelor of Business Administration at Northeastern State University and is based in the Tulsa, OK office.