PennGage will help you close the loop on measuring the effectiveness for your marketing campaigns. Our fully managed lead generation service provides you with the benefits of:
- Identifying, at the individual level, who is visiting your website and what pages they are reading
- Pushing automated messages to extend your ad spend spend dollar
- Integration with your (CRM)
- Nurturing leads till sales close
- Detailed Reports, Analytics and email alerts
We’ll manage your campaigns while you manage your business.
Generate Leads with Website Visitor Tracking
- Know at the individual level who is visiting your website, when and what pages they are viewing.
- Receive website activity alerts when prospects visit your site.
- Use the anonymous visitors feature to target likely prospects at those firms.
- Develop your prospects by engaging, nurturing, and qualifying leads by sending them relevant messaging: product brochures, press releases, white papers, newsletters, etc. all on an automated basis.
- Email messages can be sent based on titles and/or website pages that have been visited.
- Use scoring to identify and prioritize sales-ready leads for demographic data and behavioral touch points including email, website, events and social media.
Customer Relationship Management (CRM) and Marketing Automation
- Integrate your CRM with our automation platform and receive real-time, actionable intelligence.
- Your team can view all the touch points, scores and know exactly why a lead has been qualified.
- Use shared real-time intelligence to learn about a prospect’s interests and activities.
- Optimize your email marketing messages and campaign leads. PennGage will quickly create, test, deploy, and measure your email campaigns.
- We optimize your emails by using list segmentation, lead scoring and dynamic content to ensure relevant messages go to the right people.
Reports and Analytics
- All results are in real-time. We accurately analyze campaign performance. We calibrate how you are doing, optimize your campaigns based on what’s working and what isn’t and improve future efforts.
Call (240) 595-2352 for a demo.