Inform your audience and the dollars will follow
When did you take your direct phone number off your website? Stopped filling out online contact forms? Began turning your badge around at trade shows? You’re not alone. We used to hand out business cards to anyone and everyone. Now, we protect our contact information like our firstborn child – and rightfully so – because we know that once someone has it, they won’t hesitate to use it…and use it…and use it.
The game has changed. Reaching people is easy – getting them to listen is not. That’s where content marketing comes in. Simply put, content marketing is informational, not promotional. Its intent is to educate the buyer. By offering something of value to your audience, you establish a relationship built on trust. They stop viewing you as a seller, but rather as a resource and a partner. When it’s time to buy, you don’t have to call them, they come to you!
A common misconception is that content marketing is difficult to create or it’s only used by large firms. PennWell Marketing Solutions has worked with companies of all sizes and produced dozens of white papers, infographics, case studies, articles and other content marketing vehicles. Our process is simple: you provide the subject-matter expert, and we take it from there. We work closely with PennWell’s editorial teams to ensure accuracy and relevancy in the market for which it is being produced. Once complete, these pieces are highly-distributable across websites, email, social media and more. Don’t miss your chance to be an industry thought leader, start producing content today!