1. KISS (Keep It Short and Simple)
The max number of characters in a tweet is 140. However, try to keep your message short and to the point. Leave enough characters for others to retweet your message without cutting off the end of your message. A recent report discovered that Tweets shorter than 100 characters get a 17% higher engagement rate.
Hashtags are very important, but contrary to popular belief, are not required in every tweet. Only use them if you are jumping into a conversation that already exists under that hashtag, or if you are promoting your own hashtag. Tweets with 1-2 hashtags get about twice the engagement as those without. However, if you have too many hashtags in a tweet (3 or greater), the engagement drops dramatically.
Before creating your own hashtag, you should do a search and see if it’s already in use. And, ensure the messaging is aligned with what you are promoting.
3. Include Links
Link to your website, article or blog post. Use a tiny URL to save characters in the tweet. Make sure to test the URL before posting to verify that it works. The most common mistake users make when adding links is forgetting to add a space between the message/hashtag and the link, rendering it invalid.
4. Timing is Everything
Statistics show that more is not necessarily the merrier. If you tweet more than 3-4 times per day, you will potentially lose engagement and subsequently followers. Keeping the amount of tweets per day under 4 will provide a consistent messaging base.
Also, while the best time to post on Facebook is in the evenings, for Twitter its 8am – 7pm. And, don’t forget to post on Saturdays, as this is when professionals are catching up on industry-related news.
5. Use Images
A picture is worth a thousand words. Tweets with images have double the engagement of those without. Recently Twitter started showing the images (posted through their upload feature) directly in the tweet, thus encouraging more engagement with users. Most users prefer this rather than using a 3rd party to host the images (like Instagram). If a 3rd party has the image, it will be a link for the user to click on, rather than seeing the image directly in the feed.
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